Season Reflections From Our CEO
- Mark Epley
- Dec 9
- 2 min read

The holiday season is often described as a time of joy, celebration, and togetherness, but for individuals living with addiction or working toward recovery and their family, it can also be one of the most challenging times of the year. Understanding why the holidays can be difficult, and how to support yourself or loved ones during this time, can make the season more manageable, meaningful, and safe.
Stress is a well-known trigger for substance use, and the demands of the season can make healthy coping strategies harder to access. The pressure to create “perfect” holiday experiences, family gatherings, gift-giving, events, can increase stress and emotional exhaustion. Not everyone has supportive connections during the holidays. Increased loneliness can intensify cravings or feelings of hopelessness, making recovery more challenging.
Develop a strategy on approaching the holidays. Before attending events, think about who you can call, how do you exit a situation and what boundaries do you set. Also, you don’t have to attend any gathering. There are many 12-step groups and events that occur creating a safe, loving environment to celebrate the holidays. Many 12-step home groups volunteer at various events in their community to give back and develop a bond of support for each other. Recovery is not about perfection. Treat yourself with the same kindness you would offer a loved one. You are worth it!
Friends and family play a significant role in the success of someone battling the disease of addiction especially during the holidays. As family or friends, you should ask how you can be there for someone. Offer alcohol-free options and avoid pressuring anyone to drink, which will show them that you respect boundaries even if you don’t fully understand them. Celebrate progress- even small steps matter and deserve acknowledgement.
The holidays can be complicated, but they don’t have to be overwhelming. With preparation, support, and compassion, it’s possible to move through the season with clarity and resilience. Recovery is a journey, one that doesn’t pause just because the calendar turns festive. Each day is an opportunity to choose health, connection, and hope.
If you or someone you know is struggling this season, reaching out for support is a powerful and courageous step. You are not alone, and help is always available.